Bob Haro, born and raised in Southern California, is an inspirational designer, artist, athlete and entrepreneur. Bob, known today as the Father of Freestyle BMX Riding, is one of the few athletes in action sports to be recognized as an icon to the sport that he founded during the late 1970s.

Today Bob’s story and relevance to BMX continues as an often-highlighted action sports personality in various media, invited guest of honor and speaker at events and is followed by thousands of fans around the world though his Facebook, Twitter, Instagram and other social media sites.

When BMX was introduced into the Olympics in 2008, Nike partnered with Bob as a designer and spokesperson for their BMX team apparel program. Bob designed the official team uniforms, logos and worked as a spokesperson for Nike on their 2008 and 2012 Olympic efforts.

In 2012, the London Olympics brought with them more involvement from Bob when Academy Award winning director, Danny Boyle, hired him as a choreographer for the Opening Ceremonies. Bob was accredited with choreographing the closing scene in the ceremonies with the Dove riders.

Kids weren’t the only ones who took notice of Bob’s exceptional riding skills and, in 1981, Hollywood came calling. Bob was one of lead stunt riders cast for the iconic BMX scene in Steven Spielberg’s classic film, E.T. The epic BMX chase towards the end of the movie lasted more than three minutes and is still, to this day, considered one of the most memorable moments in cinematic history.